Jarrod Trainque

take care of your customers, or else…

Thomas Hawk had a bad experience with an online retailer, PriceRitePhoto, and so he wrote about it on his blog.

What happens? His story becomes the #1 story on [digg](http://digg.com), makes it to , gets Slashdotted & MetaFiltered.

The store gets slammed with phone calls, bad press online, and their site goes down due to the excessive traffic.

In other words, a relatively small issue becomes a really bad situation for a company.

Moral: *Take care of your online customers, and don’t underestimate the power of one.*

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